At the Ninh Thuan Tourism Promotion and Advertisement Conference in Ho Chi Minh City took place on May 15 2022, Mr. Nguyen Trung Khanh, Director General of the General Department of Tourism said that Ninh Thuan needs to identify and focus on developing a number of outstanding tourism products with advantages of the province to bring experiences and attract tourists after a long time affected by the COVID-19 epidemic.
As a province in the South Central Coast region, Ninh Thuan is a land of quite full convergence of natural resources, cultural heritages and specific historical relics to develop into a dynamic region of Vietnamese tourism. Ninh Thuan is also known as a land with a climate of "less rain, more sunshine" and is likened to "the most unique desert area in Southeast Asia". The coastline stretches with mountains crashing into the sea creating coves and bays with white sand, golden sunshine, and turquoise seawater. Not only that, Ninh Thuan also has a system of diverse historical and cultural monuments, with unique agricultural products distilled from the sunny and windy land, becoming attractive agricultural tourism products.
However, according to the Director of the General Department of Tourism, in fact, in recent years, Ninh Thuan tourism has not really developed commensurate with the existing potentials and favorable conditions. The growth rate of tourists to Ninh Thuan is not much. The destination of Ninh Thuan is not clear on the domestic tourism map as well as the world. Therefore, to compete with neighboring destinations, Ninh Thuan needs to focus on developing tourism products with advantages of the province such as: paragliding or kitesurfing sports on the sea, visiting vineyards, apple gardens, brocade weaving village, and pottery village... to bring attractive experiences for visitors after a long time affected by the COVID-19 epidemic. Besides, it is necessary to promote links and cooperation with Ho Chi Minh City and neighboring provinces by specific activities, with the participation of travel businesses and investors to connect and develop products, form attractive tours and routes to serve tourists; promote cooperation in the tourism promotion and introduction, exchange of domestic tourists, and access to the international tourist market. In addition, it is necessary to improve professionalism in communication activities, promote tourism products and programs, apply information technology and promote digital transformation to effectively support tourism recovery.
Mrs. Nguyen Thi Anh Hoa, Director of Ho Chi Minh City Department of Tourism, shared: Ninh Thuan not only has strengths in marine tourism but also has stretching sand dunes and very separate ecological tourism areas, besides the rich cuisine. In particular, Ninh Thuan has specialties such as grapes, apples, sheep... along with that strength, Ninh Thuan has its own characteristics of unique Cham culture, so Ninh Thuan has attracted many tourists in the past time and will be a province with great potential for tourism development. In order to promote tourism connection, in the coming time, Ninh Thuan needs to connect and organize promotion and advertising programs and create a chain of links with provinces and cities in the region, thereby introducing the image of the homeland, people, cultural values, in that way, establishing typical products of the region to attract tourists, creating momentum for tourism recovery.
In recent years, Ninh Thuan tourism industry has been focused on investment and has prospered, creating favorable conditions for businesses and investors to register to do business in Ninh Thuan. In particular, on March 28, 2018, the Provincial People's Committee issued Decision No. 25/2018/QD-UBND on regulations on mechanisms to attract high-class tourism development in the province, thereby attracting numerous investors, with many large-scale tourism projects. Up to now, in the province, there are 57 tourism service projects that have been granted investment policy decisions and investment registration certificates, with a total registered capital of over 29,686 billion VND, of which 19 projects are put into operation, creating many new faces, promising to promote sustainable tourism growth in the future. In which, there are some typical tourism projects invested in Ninh Thuan such as: Mui Dinh Ecopark Tourist Area; The 5-star SunBay Park Hotel & Resort Phan Rang Complex; Ninh Chu Sailing Bay Complex; Nara Binh Tien Golf & Beach Resort...
According to Mr. Tran Quoc Nam, Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee, the COVID-19 pandemic has greatly affected Vietnam's tourism industry in general and Ninh Thuan tourism in particular. In order to restore and develop the province's tourism commensurate with its potential and advantages, and to implement the goal of turning the basic tourism industry into a spearhead economic sector by 2025 and truly a spearhead economic sector and sustainable development by 2030 in accordance with the spirit of Resolution No. 04-NQ/TU of the Provincial Party Committee's Standing Committee on developing Ninh Thuan tourism into a spearhead economic sector in the 2021-2025 period with a vision to 2030, Ninh Thuan orientation of building and developing tourism products, especially those with characteristics of Ninh Thuan, focusing on prioritizing the development of three main product groups including: four specific products, four novel products, and 4 complementary products. Specifically, the group of specific products includes: beach experience resort tourism; Cham cultural heritage tourism; High-tech agricultural tourism; Ecotourism associated with Nui Chua National Park. The group of novel products includes: discovery and entertainment tourism of sand - salt; semi-wild hunting tourism; Railway experience tourism; nursing and health care tourism. The group of complementary products includes: community tourism; entertainment and cuisine tourism; visiting renewable energy production tourism; trade tourism.
Additionally, Ninh Thuan also prioritizes calling for investment projects in the northern and southern key tourism development areas and the Phan Rang - Thap Cham City center to form a hotel system in Binh Son - Ninh Chu Beach area, commercial center, complex entertainment areas combined with convalescence and accommodation; high-class coastal resorts; Thematic tourism services such as tourism combined with off-road motorcycle racing on the sand, sea sports such as paragliding, kitesurfing, agricultural experiences to form unique and distinctive tourism products with high competitiveness to attract domestic and international tourists.
Source: baoninhthuan.com.vn
